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Your Sustainability Claim is a Promise. Can You Prove It?
Your Sustainability Claim is a Promise. Can You Prove It? You’ve made the pledges. You’ve launched the campaigns. “Ethically Sourced.” “Carbon Neutral.” “100% Recycled.” On the surface, your brand is green. But beneath, your supply chain is a black box—a tangled web of suppliers, intermediaries, and processes you can’t fully see. [...]









