In today’s fast-paced digital world, Artificial Intelligence (AI) continues to showcase its transformative power, from creating poetry and art to analyzing vast amounts of data with unprecedented speed and accuracy. Yet, in the battle against counterfeiting—an age-old problem that costs brands, consumers, and economies billions annually—the progress is not as clear-cut. Despite AI’s potential, counterfeiters have proven to be formidable adversaries, leveraging advanced technology to mimic authentic products and infiltrate legitimate marketplaces.

The Rising Trend of Fake Products

According to Entrupy, an AI-powered luxury goods authenticator, counterfeit products are flooding markets at an alarming rate. As the official authentication platform for high-end bags and sneakers on TikTok Shop, Entrupy analyzed over 50 million images in 2023, including $300–$400 million worth of Louis Vuitton inventory alone. Alarmingly, the prevalence of unidentified or likely fake products rose from 8.1% in 2022 to 8.7% in 2023. From the Annual Report 2024 by entrupy, a survey conducted as part of the report found that 43% of consumers had unknowingly purchased a counterfeit product online. This highlights the risks faced by consumers in the digital marketplace.

Though this percentage increase may seem modest, it represents millions of counterfeit goods infiltrating global markets. As AI tools become more sophisticated, so do the tactics of counterfeiters, creating a relentless game of “whack-a-mole” for authenticators and enforcement teams. Counterfeiters now employ the same cutting-edge technologies—from AI to blockchain—to craft fake products that are nearly indistinguishable from genuine items.

How Brands Are Combating Counterfeiting

Major brands and platforms are fighting back. Amazon, for instance, launched Project Zero and the Counterfeit Crimes Unit to enable brands to report and delete fake listings. These initiatives also use AI to proactively identify and remove counterfeit products. Additionally, seller authentication measures, such as requiring detailed business information and photo IDs’, add another layer of protection.

Nike has adopted blockchain and RFID tagging to ensure authenticity throughout its supply chain. By tracking products from manufacturing to final sale, the company minimizes opportunities for counterfeiters to penetrate its ecosystem. Digital platforms also play a crucial role by swiftly identifying and removing counterfeit listings, protecting both brand reputations and consumers.

How AccessReal Can Help

At AccessReal, we believe authenticity is not just a value—it is a necessity. Counterfeit goods undermine trust, harm consumers, and erode brand equity. That’s why we’ve developed cutting-edge digital solutions to empower businesses and safeguard consumers. Here’s how we make a difference:

  • 1
    Guarantee Authentication with Clone-Proof AR Code Technology: AccessReal’s advanced AR code technology, which combines digital watermarking, serialization, encryption, and AI-powered counterfeit detection. These patented innovations are officially recognized for their effectiveness in deterring counterfeiting and duplication.
  • 2
    Robust Track and Trace Capabilities: Our advanced track and trace technology provides end-to-end visibility across your supply chain, enabling you to monitor product movement from origin to consumer. This granular tracking makes it significantly harder for counterfeiters to infiltrate your supply chain.
  • 3
    Customized Solutions: We understand that every business is unique. We offer customizable solutions tailored to your specific needs and industry requirements, ensuring seamless integration and maximum effectiveness.

Counterfeit goods do not just hurt brands’ reputations and bottom lines, they can also pose significant risks to consumers. From substandard materials to health and safety hazards, the stakes are too high to ignore. AI, when paired with robust authentication systems like AccessReal, represents a powerful weapon in this battle.

Looking Ahead

The war against counterfeiting is far from over. As counterfeiters continue to innovate, so must we. At AccessReal, we are committed to staying ahead of the curve, leveraging the latest advancements in AI and digital technology to create a safer, more trustworthy marketplace for all.

Together, we can build a world where authenticity thrives, and counterfeiters are left in the dust.

Learn more about AccessReal advanced authentication solutions.

Interested to learn more? Contact us at enquiry@i-Sprint.com.