Eliminating Counterfeit With AccessReal Cloud-Based Solution

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Customer: Kwong Cheong Thye

Industry: Food Manufacturing

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Challenge

  • Increasing counterfeit issue, especially for export to the Chinese market
  • Lack of physical server or IT personnel to implement and maintain the solution

Solution

  • AccessReal Cloud Solution to Resolve Requirements of Physical Server and IT Personnel
  • Dual-layer QR Code Solution – Keeping Production Cost while Enabling Authentication
  • Enable Target Marketing and Product Recall with Real-Time Business Data
  • WeChat Integrated to Ease Consumers’ Authentication Process

Results

  • Reduced Counterfeit and Recovered Lost Sales
  • Rebuilding Customers’ Confidence and Eliminate Health Risks
  • Reduced Cost with Targeted Product Recall and Direct Marketing

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