When Counterfeits Erode Trust: A Wake-Up Call for Brand Protection

Fake products aren’t just a nuisance. They’re a threat to your customers, your reputation, and your bottom line. Just recently, trusted heritage brand Eu Yan Sang issued a warning: suspected counterfeit versions of its Vitality Plus product were found in the market. Customers who purchase from unauthorized online platforms may have received fakes.

The brand acted fast – issuing public advisories, investigating the issue, and working with authorities. 

But here’s the brutal truth:
If it can happen to Eu Yan Sang, it can happen to anyone!

Counterfeits Are Costing You More Than Sales

Let’s get one thing straight: Counterfeits don’t just steal revenue. They steal trust. Once a customer loses confidence in your product’s authenticity, they may never return.

The damage?

  • Brand dilution

  • Loss of customers over time
  • Regulatory headaches
  • Long-term reputational fallout

And in industries like health, wellness or food? That damage can be life-threatening.

Your Brand’s First Attack Surface? The Internet.

Fake products often start their journey online – through phishing links, impersonation websites, shady third-party listings, and misleading ads.

Your customers might think they’re buying from you…but they’re not.

That’s where AccessReal’s Digital Risk Protection Services (DRPS) step in. 

We help brands monitor, detect, and respond to digital threats before they escalate into a full-blown crisis.

DRPS guards your brand against:

  • Phishing attacks targeting your customers

  • Brand impersonation on fake websites or marketplaces

  • False ads that hijack your credibility 

Because when digital risks go unchecked, your reputation pays the price.

But Digital Defense Alone Isn’t Enough

Even if your brand is protected online, physical fakes can still slip into supply chains.

That’s why AccessReal also secures the product itself.

Using clone-proof, cloud-connected AR codes, we give every product a verifiable digital identity — so both brands and buyers can instantly confirm authenticity, anytime, anywhere.

Here’s what you get:

  • Real-time Product Verification

    • Customers can instantly scan to check if the product is legit

  • End-to-end Traceability 

    • Track every product’s journey from factory to shelf (and even post-sale)

  • Counterfeit Monitoring 

    • Get alerts, see trends and stop fake products before they spread

Don’t Wait for a Crisis to Act

Eu Yan Sang’s response was swift, transparent and responsible – but imagine if affected customers had a way to verify products before they consumed them. That’s the power of AccessReal, giving brands and buyers the certainty, in seconds!

That’s the power of AccessReal, combining traceability and digital risk protection in the e-commerce space.

  • Instant product verification via clone-proof AR codes

  • Real-time detection of fakes and grey market activity 

  • DRPS coverage against phishing, brand impersonation and false ads

Ready to Protect What matters

Let’s make your product clone-proof, counterfeit-resistant, and scan-ready.
Talk to us today, sign up here!