Track & Trace your Products, Detect Product Diversion with AccessReal
AccessReal’s track and trace module empower stakeholders to track every single product in the supply chain. With a unique identification tag integrated to each product, and each unique identification tag pre-assigned to specific distributors/ retailers for a specific market. Real-time whereabouts of the products and any product diversion can be quickly identified.
Benefits of AccessReal: Product Track and Trace Solution
Grey Market Detection – Receive instantaneous alert of any suspected product diversion
End-to-End Supply Chain Visibility – Transparency in product history from the implementation of identification tag to end-customer
Effective Product Recall – Visibility of assigned distributors/ retailers of affected products enables a company to quickly and effectively recall products
Real-Time Business Insights – Every scan of the identification tag provides the company with valuable data (e.g. sales performance, customers’ demographics)
Track and Trace Product in Supply Chain
AccessReal enables you to trace product flow and identify any possibility of product diversion, giving you full transparency of your product movement in the supply chain. Such transparency reinforces brand authenticity, resulting in greater trust among consumers and long-lasting relationship.
Parent – Child Boxes Aggregation
From a single product to a container of products, each level of packing is linked with a unique identification code to support and ease track and trace in the supply chain.
Third-Party Integration
AccessReal can be integrated with a company’s existing third-party systems such as warehouse management, ERP.
Integrates with Packaging
AccessReal’s identification tags can be easily integrated with your existing product packaging. We will work with you and your packaging printer to find a suitable placement on your packaging for direct printing or label sticker printing.
Real-time Business Data
- Geographic location is automatically captured to AccessReal’s secured backend system when a consumer scans the unique identification tag
- Consumer purchasing habits such as when, where, what are captured during the scanning (consumers will be alerted on the data collection when they signed up as users)
- Various product’s identification tag scan activities (e.g. enquiry scan, authentication scan) are all captured in AccessReal, acting as informative data for brand owners in future business and marketing plan
Identification Tag
Enterprise can choose to implement AccessReal on their product using either single or dual-layer identification tag type concept. Each tag type has its advantages – capable of recording the different status of the product. AccessReal supports various identification tags in the market. The following are the most popular tags being used with the solution:
- Quick Response (QR) Code
- Clone-Proof AR Code
- Barcode Tag
- Near-Field Communication (NFC) Tag
- Radio-Frequency Identification (RFID) Tag
Multiple Platforms
AccessReal’s identification tags can be verified by your supply chain partners and consumers using smart mobile devices. AccessReal solution comes with a native mobile app, which supports both IOS and Android platforms. Enterprise can also opt to use a web app or social media platform such as WeChat for the product authenticity check.
Other AccessReal Features:
Brand Protection
Track and Trace with Blockchain
Grey Market Detection
Real-Time Business Data
Consumer Engagement
Loyalty Program
Warranty Management
Use Case
Aiding Automotive Company with Track and Trace Capability
Tracking products after ex-factory has always been the challenge of the company, and product diversion has naturally become the result of it. AccessReal introduces a unique product identity to each product, resolving product diversion issues and giving the company greater visibility of their supply chain.