Securing Infant Formula Across Multiple Countries with a Global Anti-Counterfeit Rollout

Challenge

• Counterfeit prevention

• Need for complete visibility of product movement and improved business insights
• Link with the current CRM system to extend to loyalty management
• Support multiple countries’ roll-out through a cloud-based solution

Solution

• Instantaneous product authentication for customer protection

• Real-time business data and product movement information
• Digitalised loyalty program to ease the loyalty redemption process

Results

• Business insights improving product positioning

• Timely damage control should issue arise
• Cost-saving and ease of loyalty redemption process