From Manual Checks to Automated Brand Protection in the Cloud

Challenge

• Increasing counterfeit issue, especially for export to the Chinese market
• Lack of physical server or IT personnel to implement and maintain the solution

Solution

• AccessReal Cloud Solution to Resolve Requirements of Physical Server and IT Personnel
• Dual-layer QR Code Solution – Keeping Production Cost while Enabling Authentication
• Enable Target Marketing and Product Recall with Real-Time Business Data
• WeChat Integrated to Ease Consumers’ Authentication Process

Results

• Reduced Counterfeit and Recovered Lost Sales
• Rebuilding Customers’ Confidence and Eliminate Health Risks
• Reduced Cost with Targeted Product Recall and Direct Marketing