Singapore, 4 July 2018 – i-Sprint Innovations Pte Ltd (i-Sprint) has developed a new clone-proof anti-counterfeiting QR code, known as AR Code, with bank-grade security process. This unique feature is being offered on its brand protection solution – AccessReal™.

AccessReal™ is a new generation brand protection solution for anti-counterfeiting, track and trace, and consumer marketing. This solution provides brand and product owners the ability to empower their channels and customers to self-check the authenticity of the products purchased using smart mobile devices. Each product is given a unique identity, and this identity is assigned to the product using identification tags such as barcode, QR code, NFC and RFID. With its core business in providing security solutions to highly sensitive environment industries such as financial service institutions, i-Sprint is committed to ensuring similar security measures are in place to combat counterfeits. The development of the clone-proof QR code (AR Code) builds to on this commitment by providing a secure way to verify the originality of the products.

The AR Code is designed, generated and issued using bank-grade processes. Unique digital watermark and product identification DNA are added to a normal QR code with serialization and encryption protection to create a AR Code. The AR Code provides the copy proof security feature to eliminate replication. This can be directly printed on existing product packaging, labels, and documents. Consumers do not need special knowledge or tool to authenticate the product. They perform product authenticity check easily using a standard mobile phone with a camera, by scanning the AR Code via the mobile app or web app.  All scanning activities are communicated with the AccessReal™ secured backend system to verify the information.

According to Mr. Dutch Ng, Chief Executive Officer of i-Sprint, “The AR Code not only allows consumers to check the product authenticity but it also enables consumers to view full product information to aid purchase decision. Enterprises can also implement a second layer identification tag to collect more consumers’ buying behavior to better inform business planning.”

One Singapore health drink company and a well-known Asia Pacific automotive parts manufacturer are rolling out AccessReal™ with AR Code tags in quarter three this year. The health drink company uses AccessReal™ as a solution to prevent counterfeit, build consumer confidence and marketing. On the other hand, the automotive parts manufacturer uses AR Code to prevent counterfeiting, to detect grey market issue and to provide warrant management.