Ultimate Brand Protection Solution
The Singapore Manufacturing Federation (SMF) is the largest national organization representing the interests of manufacturing and manufacturing-related industries since 1932. To provide Singapore companies with a digital tool to protect their products and collect business insight, SMF has partnered i-Sprint Innovations (i-Sprint) to create a brand protection cloud platform, SMF SMART.
SMF Singapore Manufacturer’s Authentication Readiness Technology (SMART) is a cloud platform that provides anti-counterfeit, product track and trace, and consumer marketing solution. SMF SMART, powered by i-Sprint’s AccessReal technology, gives each product a unique identity, just like a birth certificate, to allow status detection from the factory to the consumer. It will enable the brand/ product owners to have the ability to empower their channels and customers to self-check the authenticity of the products using a smart mobile device.
Brand Protection/ Ease of counterfeit product detection
- Empower consumer to verify the authenticity of their purchase easily
- Ease for supply channel to identify the goods that are originally from the manufacturer
- Product movement status in the channel
- Product diversion/ grey market