Distinguish Original from Fake Instantly and Simply through a Smartphone
AccessReal gives each product a unique identity, just like a birth certificate, to allow status detection from factory to consumer. It allows the brand/ product owners to have the ability to empower their channels and customers to self-check the authenticity of the products purchased using smart mobile devices.
End-to-End Brand Protection
Once a product has been implemented with the unique identification tag, every scan of the tag is recorded and data is retrievable. The entire product route map is tracked, ensuring product arriving at the consumers’ end is indeed the authentic product.
On another hand, consumers, retailers and distributors can scan the identification tag anytime and anywhere using any smartphone device to verify the authenticity of the product.
Integrates with Packaging
AccessReal’s identification tags can be easily integrated with your existing product packaging. We will work with you and your packaging printer to find a suitable placement on your packaging for direct printing or label sticker printing.
Enterprise can choose to implement AccessReal on their product using either single or dual-layer identification tag type concept. Each tag type has its advantages – capable of recording the different status of the product. AccessReal supports various identification tags in the market. The following are the most popular tags been used with the solution:
- Quick Response (QR) Code
- Barcode Tag
- Near-Field Communication (NFC) Tag
- Radio-Frequency Identification (RFID) Tag
Clone-Proof AccessReal (AR) Code Tag
- Unique digital watermark is added to a regular QR code with serialization and encryption protection to create the AR code. Ensuring the AR code is clone-proof and non-duplicable.
- Flexibility to add simple logo or text on the AR code for branding purpose
- Can be printed directly on the product packaging (Scalable cost)
- Support direct printing on materials like paper, metal, sticker label and fabric
Real-time Business Data
- Geographic location is automatically captured to AccessReal’s secured backend system when a consumer scans the unique identification tag
- Consumers’ purchasing habits such as when, where, what are also captured during the scanning (consumers will be alerted on the data collection when they signed up as users)
- Various product’s identification tag scan activities (e.g. enquiry scan, authentication scan) are all captured in AccessReal, acting as informative data for brand owners in future business and marketing plan
Support Multiple Platforms
AccessReal’s identification tags can be verified by your supply chain partners and consumers using smart mobile devices. AccessReal solution comes with a native mobile app, which supports both IOS and Android platforms. Enterprise can also opt to use a web app or social media platform such as WeChat for the product authenticity check.
Other AccessReal Features:
Real-Time Product Tracking
Track and Trace with Blockchain
Grey Market Detection
Real-Time Business Data
Eliminating Counterfeit with AccessReal
As counterfeit issues continue to be one of the major challenges for Kwong Cheong Thye in the China market, Kwong Cheong Thye decided to work with i-Sprint to implement AccessReal. Introducing dual-layer QR code to their current product packaging to enable consumers to authenticate their purchase instantly. Kwong Cheong Thye has seen a great decrease of counterfeit products in the market since.